Meeting minutes for Thursday, August 12, 2010

Janie Hewson, owner of Marketing Creatives, spoke on the topic of “Powerful Marketing for your Writing Career” at our August meeting. She encouraged writers to give yourself the opportunity to become extraordinary; by submitting, competing, showing your work. Nowadays, a writer must compete for the chance to be published. You will most likely find yourself shut out at every turn. You need a plan to figure out where you’re going. That’s where good marketing comes in.

“It takes nine times of seeing something to remember it.” - a marketing saying.
Through marketing, you can define yourself as a business rather than just a ‘little writer’.

What is it to market? In marketing, you are seen and remembered. If you can’t find a way to be known or seen, you’re not putting yourself in the market where you can be sold.

Websites, blogs, and all forms of new media raise your status as a writer. These tools are changing and will continue to change. Find a new one every year. Learn it. Use it. Most people are not surfing the web to find you. You need to get them to go there. The Internet is a great place for editors, representatives, organizations and other writers to make connections with you.

Where are you? Where can they find you? See you? Who are you in the world? This is a marketing strategist’s job. Know who you are. What do you write about? Know who ‘they’ (the public) are. Who are you giving this to? What makes them spark to you as an individual? Remember, it’s all about being seen first. How can you be seen first?

Set goals. Move yourself from where you are. No one’s going to do all this for you. Your deal is to take responsibility for yourself. Make a list. Make goals and meet them. Get it together and make it happen. Important: when you set these goals, you need to meet them. If you’re not, you’re living by excuses. Give up your excuses.

In this business, you need clients; buyers; money. Develop relationships. Be friends with the people who are in the world you want to be in. The creative business also requires money. Know that going into it.

Persistency, consistency; all the things your mother told you about, are key in this business. Being seen and remembered means you do the same thing over and over and over again. That’s your job as a writer…

Janie Hewson is available for consultations. Her website is: marketingreatives.net.

Respectfully submitted by Danielle Greene, Association secretary